its all about what things look like

AESTHETICS: The term aesthetics comes from the Greek αισθητική "aisthetike" and was coined by the philosopher Alexander Gottlieb Baumgarten in 1735 to mean "the science of how things are known via the senses." And in English, mushc the same study was called studying the "standards of taste" or "judgements of taste."

And answers.com tells me that AESTHETICS is the branch of philosophy that deals with the nature and expression of beauty, as in the fine arts. It isthe study of the psychological responses to beauty and artistic experiences. A conception of what is artistically valid or beautiful: minimalist aesthetics. And something that has an artistically beautiful or pleasing appearance.

So i need to make my blog easthetically pleasing because no body wants to read the content if the form is ugly.
I need to think about what makes a good website -- Design (things like colour choice, alignments and visual interest), Message (Content- the goal of my website, target audience, what I want them to do. Provide appropriate and, in this case, interesting information), Architecture (Organise pages so the audience can understand), Be easy to read and well organised, Be interactive (good interactivity engages the user and makes site memorable).